Did Instagram Just Change The Game?!

IGTV! That's the new thing! Awhile ago there was a rumor that Instagram was going to be allowing users to post videos that were an hour long. So technically that rumor was true, but it will be on IGTV! It will launch in a few weeks and will compete with YoutubeTV. In the beginning there will be no ads but of course I'm sure that will change at some point. Are you excited? Is this something you know you're going to use?